Vice President of International Business Development Sari Murni Tuti Marlina (kiri)/Dok. Sari Murni Group.
Iconomics – Sari Murni Group has exported its corn extrudate snack, the Momogi brand, to the Australian and Cambodian markets. The company is now expanding into Oceania and Southeast Asia, following previous exports to Taiwan and South Korea in the second quarter of 2024.
According to Tuti Marlina, Vice President of International Business Development at Sari Murni, the export of Momogi products is a result of a deep understanding of local markets and trends. The company constantly adapts to consumer needs and preferences in each country.
“Product design and packaging are one of our main strategies to attract consumers to try new products like Momogi,” Tuti said in an official statement on Tuesday (October 8).
To support this expansion, Tuti noted that Sari Murni Group actively participates in various international exhibitions, such as Fine Food Australia. To attract and introduce consumers to their products, Sari Murni Group offers various flavors, including roasted corn, cheese, chocolate, and spicy roasted corn.
Tuti also mentioned that the company signed a memorandum of understanding (MoU) with a local distributor in Cambodia on September 13. This agreement was made to strengthen distribution and ensure that the people of Cambodia can enjoy Sari Murni products.
Throughout 2024, Sari Murni has expanded its market through 11 international trade shows in various countries, including Hong Kong, South Africa, the United Arab Emirates, and Poland. Looking ahead, Sari Murni plans to participate in Trade Expo Indonesia, Sial InterFood in Indonesia, and VietFood in Vietnam in October and November 2024.
In addition, Tuti said that Sari Murni Group is scheduled to sign an MoU with a business partner from Saudi Arabia at the Trade Expo Indonesia 2024, which will be held at ICE BSD, South Tangerang, on October 9, 2024. This event will be a significant step for the company to boost its business activities in the Middle East and strengthen its position in the international market.
