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Sari Murni Group

Brands

With over that 20 years of track record, SMG's portfolios are marketed under several brand

PRODUCTS
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BRANDS
SMG has 5 established brands with wide range of varieties from extruded snacks to wafer.
Our Brands
Over 20 years track records

SMG's portfolio compromises of extruded stick snacks and wafers which are marketed under several brand names such as Momogi, Migi-Migi, Twiststick, Criscito and Yale-Yale.

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Momogi

extruder stick snack that has a strong brand awareness and is well known for its signature corn stick flavor.

Targeted for mass market consumers and middle income consumers as the products is sold in traditional market as well as modern market.

  • Momogi Stick : roast corn, cheese, chocolate, cappucino, and tutti frutti
  • Momogi Long Stick Seaweed
  • Momogi Heart
  • Momogi Mini Stick
  • Momogi Star
  • Momogi Twist.
  • Momogi Nugget
  • Mowmowmie
  • Momogi Malkist Cracker
  • Momogi 3in1
  • 5 grams
  • 30 grams
  • 50 grams
  • 75 grams
Wafer roll stick

Twiststick

Wafer roll stick product that enables SMG to access a wider customer base, especially in Sumatera island

Targeted for mass market consumers as the product available in traditional markets only.

  • It has four flavors: chocolate, cocopandan, blueberry and strawberry.
  • Currently, Twistick has total 2SKUs.
  • 12 grams
  • 13 grams
Wafer

Migi-Migi

The first wafer product line of SMG which popular in the mass market due to the many varieties of flavors.

Targeted for mass market consumers as the product available in traditional markets only.

  • It has eight flavors: chocolate vanilla, strawberry vanilla, chocolate, cheese, strawberry, cocopandan, chocolate cheese, and blueberry
  • In 2015, the Group launched an extended variety of Migi Migi
  • Currently, Migi-migi has total 10 SKUs
  • 10 grams
  • 12 grams
  • 40 grams
Extruder Snack

Hotwiss

Targeted for mass market consumers as the product available in traditional markets only.

  • It has seven different flavors : roast corn, cheese, roast chicken, chocolate, chicken curry, balado, and sweet spicy.
  • In late 2015, Management decided to discontinue Twistpop and launched Hotwiss instead. Hotwiss has two flavors : roast corn and balado.
  • 20 grams

IDR 500 - IDR 3,000

Corn Extruder Stick

Yale-Yale

Corn extruder stick with a slightly different concept to Momogi. Built to target mass market consumer as it is available in general trade.

Targeted for mass market consumers as the product available for general trade.

  • Extruder Stick: roasted corn, chocolate and cocopandan.
  • Rice Crispy: Chocolate & Vanilla Milk
  • The product has been launched since 2010
  • 12 grams
Crispy Snack

Criscito

Criscito snack with seaweed flavour.

Targeted for mass market consumers as the product available for general trade.

  • Saos sambal
  • Seaweed potato stick
  • Seaweed crispy snack
  • Kimchi crispy snack
  • 10 & 20 gram
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Services

Want to work with us? We’d love to hear from you.

SMG also manufactures products for other brands outside the group (OEM). If you would like to hear about this, please don't hesitate to contact us.

Head Office

PT Sari Murni Abadi Food Industri Jalan Kemang Kiara. KM. 12, RW No.366 Parakan Jaya, Kec. Kemang Kabupaten Bogor, Jawa Barat 16310

(0251) 753 8866

Factory

PT Sari Murni Jaya HJ69+5H2, Genengan, Popoh Kec. Wonoayu, Kabupaten Sidoarjo Jawa Timur 61261

(031) 897 6887

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