JAKARTA. Local snack producer, PT Sari Murni Group, has officially expanded the international market for its flagship product, Momogi, by entering the Middle Eastern market.
Countries such as the United Arab Emirates and Saudi Arabia are the initial entry points for the local brand in a region known for its high purchasing power and strong snack-consuming culture.
Momogi products are now available in a number of modern retail chains in the region and are scheduled to soon be available on leading e-commerce platforms like Noon, which is one of the main players in the Middle Eastern digital channel.
Tuti Marlina, Vice President of International Business Development for Sari Murni Group, stated that this expansion is part of the company’s long-term strategy to make Momogi a global snack with a distinct Indonesian identity.
“The Middle Eastern market offers great potential. Besides having similar tastes to the Asian market, its people are also open to flavor innovations. We are bringing flavors like roasted corn and cheese as our mainstays, and we are also continuously developing flavors that are relevant to local preferences,” said Tuti in her statement on Monday (July 7).
The success of this expansion is also supported by Sumarlik, President Director of Sari Murni Group, and the export team led by Muyassar Lidinilhaq, the International Business Manager. They emphasized the importance of collaborating with local distributors and adapting distribution strategies based on the consumer characteristics in each country.
As a commitment to international standards, all Momogi products marketed in the Middle East have global halal certification, use Arabic packaging, and comply with the food regulations in each destination country.
