International Business
OEM
SARI MURNI GROUP (SMG) is a trusted OEM manufacturer in the snack food industry, with over 20 years of experience specializing in extruded snacks, wafers, potato-based snacks, crispy snacks, and pellets.
 Located in West Java, Indonesia, our facility is fully equipped to meet diverse production needs, from recipe development to private-label packaging.
Currently, SARI MURNI GROUP serves 7 OEM clients across 14 countries, and exports to a total of 28 countries worldwide. We support our partners with customized, market-ready snack products that meet international quality and halal standards.
Make Your Own Snack
Professional Service for International Product OEM
New Product Development
Support developing new products from scratch, including:
- Flavor formulation
- Product sizing
- Selection of ingredients
- Shape and texture customization
Customized Packaging Solutions
Provide full packaging customization, including:
- Various packaging sizes (single-serve, multi-pack, bulk)
- Material options (Metalize Foil, Alu Foil, Plastic)
- Packaging design (layout, artwork, labeling)
Ever dreamed of creating your own snack brand? With Sarimurni, it’s not just possible — it’s easy, exciting, and delicious!
How it works?
- Share Your Idea Tell us what kind of snack you have in mind.
- Customize the Recipe Choose the taste, shape, and texture you want.
- Design Your Brand – From packaging to private label, we’ve got you covered.
- Bring It to Market – We handle production & quality, you enjoy seeing your product on the shelves!
Snack Variations
Square Mini Stick
Square Stick
Round Stick
Star Shape
Coating & Filling
Twist
Heart Shape
Nugget Shape
Multi Grain
Rice Crispy
Flavours
Roasted Corn
Cappuccino
Spicy Roasted Corn
Butter Caramel
Cocopandan
Truffle
Blueberry Filling
with Chocolate Coating
Chocolate
Rendang
Seaweed
Chicken Soto
Kimchi
Cheese
Avocado Filling
with Chocolate Coating
Balado
Garlic Bread
Tutti Frutti
Vanilla
Chili Lime
Strawberry Filling with Chocolate Coating
Wafer Roll
Cream Layer
Coated Wafer
Flavours
Chocolate
Cheese
Chocolate cheese
Strawberry vanilla
Vanilla mocca
Chocolate vanilla
Cocopandan
Potato Stick
Crispy Snack
Potato Stick Existing Flavors
Original
Seaweed
Crispy Snack Existing Flavors
Kimchi
Seaweed
Sour Cream
Chili Garlic
Smokey Wagyu
Rendang
Cheese Gochujang
3D Triangle
3D Hexagonal
3D Triumph
3D Trumpet
3D Tube Potato
Existing Main Ingredients
Potato Flour
Wheat Flour
Packaging Type
Pillow Pack
Poly Bag
Pouch Pack
Flow Pack
Flow Pack
Traybox
Party Pack
Innerbox
With more than 20 years of expertise in the snack food industry, SARI MURNI GROUP specializes in providing end-to-end OEM solutions for global partners. Our OEM services cover every stage of product development to ensure your brand is ready for the market:
The Process
1. Product Formula Consultation
Assisting clients in developing unique and marketable snack recipes tailored to consumer preferences.
2. Professional R&D Team
Supported by a dedicated Research & Development Centre, our experts create innovative flavors, improve formulations, and ensure product consistency.
3. Customized Packaging Solutions
Offering private-label packaging and design support that reflect your brand identity and meet international market standards.
4. Quality & Halal Assurance
Every product is manufactured under strict quality control and halal certification, ensuring compliance with global food regulations.
5. Export (Delivery to Client)
Products are packed and shipped to the client. Our logistics team ensures safe handling, timely delivery, and proper documentation.
OEM Portfolio
Reasons to Choose Sari Murni Group as Your OEM Partner
Proven Experience
Over 20 years in the snack industry with a strong track record handling international brands.
Global Reach
Products exported to 28 countries worldwide, including 7 OEM clients across 14 countries, ensuring compliance with diverse international market requirements.
Wide Product Range
Expertise in extruded snacks, wafers, potato-based snacks, crispy snacks, and pellets.
Customizable Flavors & Recipes
Ability to develop diverse flavors and tailor recipes to meet specific market preferences.
Halal & Quality Standards
All products manufactured under strict international quality certifications and halal requirements.
Flexible Private-Label Solutions
Full support for private-label packaging to match your brand identity.
Innovation & R&D Support
A dedicated Research & Development team assisting in new product development and continuous innovation.
Professional Factory
Professional Production Factory in Bogor and Sidoarjo, Indonesia, with a total area of 28,000 sq. m and an annual capacity of 4 million kg, supported by integrated logistics and inventory management.
Ready to build your snack? Let’s start today!
Whether it’s crispy, crunchy, sweet, or savory, our team makes it real—just for you.
