JAKARTA, KOMPAS.com – Snack producer Sari Murni Group has expanded into Australia and Cambodia by exporting its corn extrudate snack, Momogi, in August 2024.
With this move, Sari Murni Group has now reached global consumers, particularly in the Oceania and Southeast Asia regions, following successful exports of Momogi to Taiwan and Korea in the second quarter of 2024.
According to Tuti Marlina, Vice President of International Business Development at Sari Murni, the success of Momogi’s exports is a result of the company’s deep understanding of local market trends and preferences.
A tenant with a variety of snacks from Momogi at the Jakarta Lebaran Fair 2024 (Doc.KOMPAS.com/Aska Bagus Aldika)
“We always adapt to the needs and preferences of consumers in each country. Product design and packaging are one of our main strategies to attract consumers to try new products like Momogi,” explained Tuti in an official statement on Tuesday (10/8/2024).
She added that in the expansion effort into Australia and Cambodia, Sari Murni Group is introducing Momogi with flavors like roasted corn, cheese, chocolate, and spicy roasted corn.
Additionally, Sari Murni Group is participating in various international exhibitions, such as Fine Food Australia, to directly introduce its products and increase the appeal of Momogi snacks to local consumers.
Furthermore, Sari Murni Group also signed a Memorandum of Understanding (MoU) with a local distributor in Cambodia on Friday (9/13/2024). This agreement aims to strengthen the distribution and ensure that Sari Murni Group’s products can be enjoyed by the people of Cambodia.
Tuti stated that the success in the domestic market has become the foundation for Momogi’s expansion into the international market. Throughout 2024, Sari Murni Group has expanded its market through 11 international trade shows in various countries, including Hong Kong, South Africa, the United Arab Emirates, and Poland.
Moving forward, Sari Murni Group will also participate in Trade Expo Indonesia, Sial InterFood, and Vietfood in Vietnam in October and November.
Sari Murni Group is also scheduled to sign an MoU with a business partner from Saudi Arabia during its participation in Trade Expo Indonesia 2024, which will be held on Wednesday, October 9, 2024, at ICE BSD-Indonesia.
“This is certainly a big step for Sari Murni Group to increase sales activities in the Middle East and strengthen Momogi’s position in the international market,” she concluded.
