Sari Murni Group continues to expand its international market presence. After reaching global consumers, particularly in the Oceania and Southeast Asia regions, and successfully exporting Momogi to Taiwan and Korea since the second quarter of 2024, the Indonesian snack producer is now expanding into the Australian and Cambodian markets. Momogi is a snack made from corn extrudate.
Tuti Marlina, Vice President of International Business Development for Sari Murni Group, stated that the success of Momogi’s exports is due to a deep understanding of local markets and trends. “We always adapt to the needs and preferences of consumers in each country. Product design and packaging are one of our main strategies to attract consumers to try a new product like Momogi,” she explained in a press release in Jakarta on Wednesday, October 9, 2024.
To support the expansion into Australia and Cambodia, Sari Murni Group is providing Momogi with roasted corn, cheese, chocolate, and spicy roasted corn flavors. In addition, the company is actively participating in various international exhibitions, such as Fine Food Australia, to directly introduce and increase the appeal of Momogi snacks to local consumers.
Sari Murni Group signed a memorandum of understanding (MoU) with a local Cambodian distributor to strengthen its distribution and ensure that Sari Murni Group’s products can be consumed by the people of Cambodia.
Success in the domestic market has become a strong foundation for Momogi’s expansion into the international market. Throughout 2024, Sari Murni Group has expanded its market through 11 international trade shows in various countries, including Hong Kong, South Africa, the United Arab Emirates, and Poland.
Furthermore, Sari Murni Group will also participate in Trade Expo Indonesia, Sial InterFood, and Vietfood in Vietnam in October and November 2024.
Sari Murni Group is scheduled to sign an MoU with a business partner from Saudi Arabia in conjunction with its participation in Trade Expo Indonesia 2024, which will be held on October 9, 2024, at ICE BSD – Tangerang. This is a significant step for Sari Murni to increase sales activity in the Middle East and strengthen Momogi’s position in the international market.
