Jakarta, IDN Times – The proud Indonesian snack brand, Momogi, is further cementing its presence in the international market. The flagship product from Sari Murni Group has now officially expanded its marketing reach to the Middle East, including strategic countries like the United Arab Emirates (UAE) and Saudi Arabia.
“Momogi continues its expansion by making its products available in various modern retail chains in the Middle East,” said Tuti Marlina, Vice President of International Business Development at Sari Murni Group, in a statement received by IDN Times on Saturday (5/7/2025).
1. Exploring the Noon E-Commerce Platform
E-commerce illustration (IDN Times/Arief Rahmat)
She explained that Momogi will also soon be available on leading e-commerce platforms like Noon, one of the largest digital sales channels in the region.
This expansion is part of a major strategy to introduce the unique taste of Indonesia to the global stage.
2. Momogi Will Adapt to the Characteristics of Each Country’s Market
Export Illustration (Doc. IDN Times)
The success of this step is due to the synergy of Sari Murni Group’s export and international marketing teams.
Full support was provided by Director Sumarlik, with the management of distribution strategy handled by Muyassar Lidinilhaq, Sari Murni Group’s International Business Manager.
“Momogi also actively collaborates with local distributors and adapts its business approach to the characteristics of each country’s market,” she emphasized.
3. Middle East Expansion Puts Indonesian Snacks on the Global Stage
The proud Indonesian snack brand, Momogi, which is produced by Sari Murni Group, has officially expanded its market reach to the Middle East. (Documentation/Courtesy)
According to her, in order to adapt to the needs of the regional market, all Momogi products have met international Halal standards, use Arabic-language packaging, and comply with the food regulations applicable in the destination countries.
“This expansion is an important milestone in Momogi’s journey towards its vision of becoming a global Indonesian snack,” she stated.
By introducing a variety of favorite flavors like roasted corn, cheese, and various other innovations, Momogi is optimistic it can compete in the global market and become a part of the Middle Eastern lifestyle.
