One more Indonesian product is going international. Momogi has brought the national snack business to the global market by expanding its business reach to more than 10 countries since the end of 2022.
Momogi’s flagship product, the extruded corn stick, with various flavors such as roasted corn, cheese, chocolate, kimchi, and seaweed, has successfully penetrated the international market.
In its export activities, Momogi has consistently shipped more than 6 million units per month. Specifically, flavors like roasted corn, cheese, and kimchi have become favorites in several countries in the Middle East and Asia Pacific.
Tuti Marlina, as Head of International Business Development at Sari Murni Group, explained in a press release, “We are happy to be one of the local Indonesian companies capable of bringing quality Indonesian products to the international stage.”
Tuti emphasized the importance of understanding the marketing mix (marketing strategy) in each destination country, which has made it easier for the brand to find the right target market. This is a vital step toward success in brand development and distribution.
Momogi’s journey, from a local Indonesian brand to a global export success story, is proof of the potential of Indonesian business on the international stage.
Going forward, Momogi is committed to continuing innovation by presenting high-quality products for consumers at home and abroad. This is evidenced by Momogi’s successful launch of four new flavor variants this year: kimchi, seaweed, balado, and coco pandan.
In addition to developing Momogi products, the company is also focusing on the development stage of the Criscito product for both local and international markets. The company also plans to strengthen strategic cooperation with experienced partners, reinforcing its position in the global market with a plan to add 5 more countries to export Momogi products to by the end of 2023.
