KONTAN.CO.ID – The producer of the Momogi snack has successfully expanded its business internationally. Since the end of 2022, Momogi has brought its snack business to more than 10 countries.
In its export activities, Momogi has consistently shipped more than 6 million units per month. Specifically, flavors such as roasted corn, cheese, and kimchi have become favorites in several countries in the Middle East and Asia Pacific.
“We are very pleased to be one of the local Indonesian companies capable of bringing quality Indonesian products to the international stage,” said Tuti Marlina, Head of International Business Development at Sari Murni Group (Momogi’s producer), in a statement received by KONTAN on Wednesday (25/10).
She added that Momogi’s flagship product, the extruded corn stick, with various flavors such as roasted corn, cheese, chocolate, kimchi, and seaweed, has successfully penetrated the international market.
Tuti Marlina also emphasized the importance of understanding the marketing mix (marketing strategy) in each destination country, which has made it easier for the brand to find the right target market. This is a crucial step towards success in brand development and distribution.
Tuti added that in the future, Momogi is committed to continuous innovation by presenting quality products for consumers both domestically and abroad. One example is Momogi’s success in launching 4 new flavor variants this year: kimchi, seaweed, balado, and coco pandan.
Not only developing the Momogi product, but the company is also focusing on the development stage of the Criscito product for both local and international markets. Momogi also plans to strengthen strategic cooperation with experienced partners, reinforcing its global market position with a plan to add 5 more countries for Momogi product exports by the end of 2023.
