KOMPAS.com – The corn-based snack brand, Momogi, has successfully exported more than 6 million snacks per month. To date, Momogi has more than 10 export destination countries.
For context, Momogi has been expanding its business scope to the international market since the end of 2022. The flagship extruded corn stick products include flavors such as roasted corn, cheese, chocolate, kimchi, and seaweed.
In countries in the Middle East and Asia Pacific regions, three flavors—roasted corn, cheese, and kimchi—have become the most popular.
“We are very pleased to be one of the local Indonesian companies capable of bringing quality Indonesian products to the international stage,” said Tuti Marlina, Head of International Business Development at Sari Murni Group, in a release received by Kompas.com on Monday (10/30/2023).
Possessing a Competent Marketing Strategy
Tuti Marlina admits that understanding the marketing mix or marketing strategy in each destination country has made it easier for the Momogi brand to find the right target market.
She noted that this is a crucial step towards success in brand development and distribution. The journey of Momogi, from a local Indonesian brand to a successful global export player, is proof of Indonesia’s business potential on the international scene.
“Going forward, Momogi is committed to continuing innovation by presenting high-quality products for consumers at home and abroad. This is evidenced by Momogi’s success in launching four new flavor variants in 2023: kimchi, seaweed, balado, and coco pandan,” she explained.
Tuti explained that her company is not only developing Momogi products but is also focusing on the development stage of the Criscito product—a potato-based snack—for both local and international markets.
“The company also plans to strengthen strategic cooperation with experienced partners to reinforce its position in the global market, with a plan to add five more countries as Momogi export targets by the end of 2023,” she added.
