TRIBUNNEWS.COM, JAKARTA – The Indonesian snack business has penetrated the global market by expanding its business reach to more than 10 countries since the end of 2022.
This was proven by Sari Murni Group through its product Momogi, with its extruded corn sticks that come in various flavors such as roasted corn, cheese, chocolate, kimchi, and seaweed.
Head of International Business Development Sari Murni Group, Tuti Marlina, said the company has consistently shipped more than 6 million units per month.
Specifically, flavors like roasted corn, cheese, and kimchi have become favorites in several countries in the Middle East and Asia Pacific.
“We are very happy to be one of the local Indonesian companies capable of bringing quality Indonesian products to the international stage,” Tuti said in a statement on Wednesday (10/25/2023).
Tuti emphasized the importance of understanding the marketing mix (marketing strategy) in each destination country, which has made it easier for the brand to find the right target market.
This is a crucial step towards success in brand development and distribution. The Indonesian local brand has proven it can achieve global export success.
Going forward, the company is committed to continuing innovation by presenting high-quality products for consumers both domestically and abroad.
The company also plans to strengthen strategic cooperation with experienced partners, reinforcing its position in the global market with a plan to add 5 more countries for export by the end of 2023.
