Jakarta (ANTARA) – The Indonesian snack brand, Momogi, a product of Sari Murni Group, has officially expanded its market reach into the Middle East, including the United Arab Emirates and Saudi Arabia.
“Momogi wants to become a global snack that still brings the distinctive taste of Indonesia. We see great potential in the Middle Eastern market, which has a very dynamic taste and snack consumption culture,” said Vice President of International Business Development Sari Murni Group, Tuti Marlina, in her statement on Saturday.
Various Momogi flagship products are now available in modern retail chains across the Middle East and will soon be available on leading e-commerce platforms like Noon, one of the largest digital sales channels in the region. This expansion is a strategic step in introducing the unique Indonesian flavor to the global arena.
The success of this expansion is fully supported by Sumarlik, Director of Sari Murni Group, as well as the international export and marketing strategy implemented by Muyassar Lidinilhaq, International Business Manager of Sari Murni Group.
Momogi is also actively establishing partnerships with local distributors and adjusting its distribution strategy to the characteristics of each country in the Middle East.
As a form of adaptation to regional market needs, all Momogi products have international Halal certification, use Arabic-language packaging, and comply with the food standards and regulations applicable in the export destination countries.
This move marks a significant achievement in Momogi’s journey to become a global Indonesian snack. By presenting flavor variants such as roasted corn, cheese, and other innovations, Momogi is optimistic that it can compete in the global market and become a part of the Middle Eastern consumer lifestyle.
