The snack brand from Sari Murni Group, Momogi, is executing an international market expansion. After successfully winning over domestic consumers, Momogi is now extending its market reach to the Middle East region, including the United Arab Emirates and Saudi Arabia.
Vice President of International Business Development Sari Murni Group, Tuti Marlina, explained the expansion was undertaken after seeing the great potential in the Middle Eastern market, which has a dynamic taste and snack consumption culture. This move is considered a strategic step in introducing the distinctive Indonesian flavor to the global arena.
“We see that great potential, and Momogi wants to become a global snack that still carries the unique Indonesian taste,” she said in an official statement on Sunday (6/7).
Various Momogi flagship products are now available in modern retail chains in the region, and will soon be available on leading e-commerce platforms like Noon, one of the largest digital sales channels in the Middle East.
This expansion is part of the export and international marketing strategy executed by Muyassar Lidinilhaq, the International Business Manager.
As a form of adaptation to regional market needs, all Momogi products have obtained international Halal certification, use Arabic-language packaging, and comply with the food standards and regulations applicable in the export destination countries.
This step marks a significant achievement in Momogi’s journey to become a global Indonesian snack. By presenting flavor variants such as roasted corn, cheese, and other flavor innovations.
“Momogi is optimistic it can compete in the global market and become a part of the consumer lifestyle in the Middle East,” she concluded.
