JAKARTA, investor.id — Momogi, a product of Sari Murni Group, has officially expanded its market reach into the Middle East, including the United Arab Emirates and Saudi Arabia.
It’s now available in modern retail chains in the Middle East region and will soon be available on leading e-commerce platforms like Noon, one of the largest digital sales channels in the area.
Vice President of International Business Development Sari Murni Group, Tuti Marlina, explained that this expansion is a strategic step in introducing the unique Indonesian flavor to the global arena.
“We see great potential in the Middle Eastern market, which has a very dynamic taste and snack consumption culture,” she revealed in a press statement on Saturday (5/7/2025).
Not only that, she continued, Momogi is also actively establishing partnerships with local distributors and adjusting its distribution strategy to the characteristics of each country in the Middle East.
As a form of adaptation to regional market needs, all Momogi products have international Halal certification, use Arabic-language packaging, and comply with the food standards and regulations applicable in the export destination countries.
Tuti said that this move marks a significant achievement in Momogi’s journey to become a global Indonesian snack.
“By presenting flavor variants such as roasted corn, cheese, and other innovations, Momogi is optimistic that it can compete in the global market and become a part of the Middle Eastern consumer lifestyle,” she concluded.
